Who We Are and Why This Policy Exists
777 Gaming operates the online gaming and sports betting platform at 777gaming.im. We are a platform built specifically for Pakistani players, offering PSL betting, football betting, live casino, Andar Bahar, poker, virtual sports, and the Refer a Friend programme — all denominated in Pakistani Rupees.
This Privacy Policy explains how 777 Gaming collects, processes, stores, and protects the personal data of everyone who registers and uses the platform. It is written to be genuinely readable — not as a legal defence document, but as a real explanation of what happens with your information when you use our services.
By creating an account at 777 Gaming, you acknowledge that you have read and understood this Privacy Policy. If you have questions about anything in it, our support team is available 24/7 via live chat or email at support@777gaming.im.
This policy applies to all 777 Gaming members in Pakistan regardless of which product they use — sports betting, casino, poker, or virtual sports. It covers both information you provide directly and information we collect automatically when you use the platform.
What Personal Data We Collect
777 Gaming collects the minimum data necessary to run the platform, verify your identity, process transactions, and prevent fraud. The categories below cover everything we collect — we do not collect data beyond what is listed here.
| Data Category | Examples | Collected At | Required? |
|---|---|---|---|
| Identity Data | Full name, date of birth, CNIC number | Registration / KYC verification | Required |
| Contact Data | Mobile number, email address | Registration | Required |
| Financial Data | Payment method details, transaction history, wallet balance | Deposits / Withdrawals | Required |
| Technical Data | IP address, browser type, device type, OS, session data | Platform use (automatic) | Required |
| Usage Data | Betting history, game sessions, login times, features used | Platform use (automatic) | Required |
| Communication Data | Support chat logs, email correspondence | Customer support interactions | Required |
| Marketing Preferences | Opt-in/opt-out status for promotional communications | Registration / Account settings | Optional |
We do not collect biometric data, health data, religious or political information, or any data from children. All identity documents (CNIC, passport) are used solely for age and identity verification and are stored securely with restricted access.
Why We Collect Your Data — Our Legal Basis
Every piece of data we collect has a specific, legitimate reason behind it. 777 Gaming does not collect information on a speculative basis. Below is a plain-English explanation of why each category is necessary.
- Identity and contact data are required to verify that you are who you say you are, that you meet our minimum age requirement of 18 years, and that we can communicate with you about your account. This is a legal and contractual necessity.
- Financial data is necessary to process your deposits and withdrawals, detect unusual payment activity that might indicate fraud or money laundering, and meet our reporting obligations to financial institutions and regulators.
- Technical data allows us to detect multiple accounts, identify fraudulent login attempts, maintain platform security, and ensure the platform functions properly across different devices and connection types common in Pakistan.
- Usage data helps us identify problem gambling patterns so we can reach out with responsible gaming support where appropriate, improve the platform based on how members actually use it, and investigate disputed bet settlements accurately.
- Communication data is retained so that both you and 777 Gaming have a record of what was agreed or discussed in a support context, which protects both parties if a dispute ever arises.
- Marketing preferences are collected only when you choose to receive promotional communications. You control this entirely and can change it any time.
How We Use Your Personal Data
777 Gaming uses your data for the following specific purposes. We do not use your data for anything not listed below.
- Account management: Creating and maintaining your account, verifying your identity, processing login requests, and applying account-level settings like deposit limits you have set yourself.
- Transaction processing: Crediting deposits to your wallet, processing withdrawal requests to your Easypaisa or JazzCash account, and maintaining an accurate transaction history you can review at any time.
- Fraud prevention and security: Monitoring for unusual login patterns, detecting potential account takeover attempts, identifying patterns consistent with multiple account operation, and flagging suspicious financial transactions.
- Responsible gaming: Reviewing usage patterns to identify members who may be showing signs of problem gambling and reaching out with support information where appropriate. This is done to protect members, not to restrict normal play.
- Platform improvement: Understanding which features are used most, which games are most popular, and where members experience friction in the platform — all in anonymised or aggregated form — to improve the overall experience.
- Legal and regulatory compliance: Meeting our obligations under applicable law, including anti-money-laundering requirements, responding to lawful requests from Pakistani authorities, and maintaining the records we are legally required to keep.
- Customer support: Resolving account queries, investigating disputed bets, processing account closure requests, and handling any complaint you raise through our support channels.
- Marketing (opt-in only): Sending promotional offers, PSL season bonuses, and platform updates to members who have opted in to receive such communications.
We do not use automated decision-making — including AI-generated credit scoring or automated account closures — in a way that significantly affects your rights without human review. Any automated system that flags your account will be followed up by a manual review before any action is taken.
Who We Share Your Data With
777 Gaming shares your personal data only with the following categories of third parties, and only to the extent necessary for the specific purpose described. We do not sell data to third parties and we do not share data with advertisers.
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners receive the transactional data necessary to process your deposits and withdrawals. Each processor handles your data under their own privacy obligations.
- Identity verification providers: When we conduct KYC (Know Your Customer) checks on new accounts or before first withdrawals, we use a certified identity verification service to cross-check the documents you provide. This service receives only the data needed for verification.
- Cloud and hosting infrastructure: The 777 Gaming platform runs on secured cloud infrastructure. Our hosting provider has access to technical data in the course of maintaining server operations, under strict data processing agreements with 777 Gaming.
- Fraud detection services: We use specialist fraud detection tools that analyse transactional and behavioural patterns to identify potential fraud. These tools process data under contractual security and confidentiality obligations to 777 Gaming.
- Pakistani authorities: We cooperate fully with lawful requests from Pakistani law enforcement, financial intelligence units, and regulatory bodies. We disclose only the minimum data required to comply with a specific lawful request.
- Legal and professional advisors: In cases involving legal disputes or regulatory enquiries, our legal counsel and professional advisors may access relevant account data. All such access is subject to strict confidentiality obligations.
All third parties with access to your data are bound by contractual obligations to use it only for the purpose for which it was shared, to protect it with appropriate security measures, and not to share it further without our written permission.
How Long We Keep Your Data
777 Gaming retains personal data for as long as is necessary for the purpose it was collected, and no longer. The table below shows our standard retention periods. When these periods expire, data is securely deleted or anonymised so that it can no longer be connected to any individual.
If you request deletion of your account, we will delete or anonymise all data that we are not legally required to retain within 30 days of the request being confirmed. Data retained for legal compliance purposes is kept in a restricted archive and not used for any operational purpose during the retention period.
Cookies and Tracking Technologies
777 Gaming uses cookies and similar tracking technologies to make the platform work properly and to understand how members use it. A cookie is a small text file stored in your browser. It does not contain executable code and cannot access other files on your device.
You can manage cookie preferences through your browser settings. Blocking all cookies will affect platform functionality — specifically, you will not be able to remain logged in between sessions. We recommend allowing at minimum the essential and security cookies.
Your Rights as a 777 Gaming Member
As a member of 777 Gaming in Pakistan, you have the following rights with respect to your personal data. To exercise any of these rights, contact our support team with your account details and a clear description of your request.
Right to Access
You can request a copy of all personal data that 777 Gaming holds about you at any time. We will provide this in a readable format within 30 days of your verified request.
Right to Correction
If any of the personal information we hold about you is inaccurate or out of date, you have the right to request that we correct it. For account-level corrections, you can also update some details directly in your profile settings.
Right to Deletion
Also known as the "right to be forgotten." You can request that we delete your personal data. We will do so within 30 days, except for data we are legally required to retain for a defined period under anti-money-laundering or other applicable regulations.
Right to Restrict Processing
You can request that we restrict how we use your data while you dispute its accuracy, or while a complaint is under investigation. During a restriction, we will not delete or alter the disputed data.
Right to Data Portability
You can request that we provide your personal data in a structured, machine-readable format so that it can be transferred to another service if you wish. This applies to data you provided to us directly.
Right to Object to Marketing
You can object to receiving marketing communications from 777 Gaming at any time. You can do this via your account settings, by replying STOP to any SMS we send, by clicking unsubscribe in any email, or by contacting support directly.
Response time: 777 Gaming aims to respond to all data rights requests within 30 days. Where a request is complex or relates to a large volume of data, we may extend this to 60 days, and we will inform you of the extension and reason within the initial 30-day period.
How We Keep Your Data Secure
Data security is not an afterthought at 777 Gaming — it is built into every layer of the platform. We apply the following technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse.
- 256-bit SSL/TLS encryption on all connections between your device and our servers
- Encrypted storage for sensitive fields including payment data, identity documents, and passwords (which are hashed, not stored in readable form)
- Role-based access controls so that staff members can only access the data necessary for their specific role
- Automated intrusion detection that monitors for unusual access patterns and triggers alerts for human review
- Regular security audits and penetration testing by independent security professionals
- Incident response procedures that include member notification in the event of a data breach affecting personal information
Despite these measures, no online platform can guarantee absolute security. If you suspect your 777 Gaming account has been compromised, contact support immediately. We will secure your account within minutes of receiving your report.
Children's Privacy
777 Gaming is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register or attempt to use the 777 Gaming platform.
If we discover that a member is under 18, we will immediately close their account, void any bets placed, and return any deposited funds to the source payment method. If a parent or guardian becomes aware that their child has registered with 777 Gaming, they should contact us at support@777gaming.im so we can take immediate action.
We also encourage parents and guardians to use available parental control software to prevent underage access to online gaming platforms, and to discuss responsible online behaviour with young people in their household.
Changes to This Privacy Policy
777 Gaming reviews and updates this Privacy Policy periodically to reflect changes in our practices, legal requirements, or platform features. The most recent update date is always shown at the top of this page.
When we make significant changes to how we collect or use your data, we will notify you via the email address on your account or via an in-platform notification before the changes take effect. Minor clarifications — such as fixing a typo or adding an example — may be made without specific notification.
We encourage you to review this page periodically. Continuing to use the 777 Gaming platform after a notified policy update has taken effect constitutes acceptance of the revised policy. If you do not accept a change, you may close your account and withdraw your balance before the effective date.
How to Contact Us About Privacy
For any question, concern, or request related to this Privacy Policy or your personal data, please contact the 777 Gaming support team. We handle all privacy-related communications with a dedicated team member to ensure they receive the attention they deserve.
- Live chat: Available 24/7 on the 777 Gaming platform
- Email: support@777gaming.im — please put "Privacy Request" in the subject line
- Response time: We aim to acknowledge all privacy queries within 24 hours and resolve them within 30 days
If you are not satisfied with how 777 Gaming has handled a privacy concern after raising it directly with us, you have the right to escalate your complaint through available legal channels in Pakistan.
For responsible gaming requests, account closure, or self-exclusion, please also see our Responsible Gaming page and our Terms and Conditions, which cover related topics in more detail.